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Market Survey: The Islamic Window

Dear All,

We have launched the following survey which we would request your help in completing (as well as disseminating).

The goal of this market survey is to help measure the level of awareness, perception, misconception and overall understanding of consumers towards the Islamic finance industry (and its various products and services). The survey results will enable us to open a window into the mind of current (as well as prospective) consumers.

It is not meant to be a scientific survey but it certainly aims to be as representative as possible. In that sense we need the largest possible sample size for it to succeed – and for this we need your help by sharing the survey with your friends, family, colleagues, classmates, etc.

You can use the below link to access the survey:
http://www.kwiksurveys.com/online-survey.php?surveyID=KKNOKO_e9d1d68

We will share the findings in a dedicated section of Opalesque Islamic Finance Intelligence where we will identify consumer segments, market trends, as well as any country-specific issues.

The survey has been jointly developed and is supported by:
Opalesque Islamic Finance Intelligence
Daily Baraka
Islamic Finance Resources Blog

Many Thanks

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Employee–The Face of a Brand

One of the effects (or should it be termed as benefit?) of the global recession is that people are making purchasing decisions based on how closely aligned their values are with an organisation and how much they trust what that organisation is providing. And what the organisation is providing is encapsulated in a “brand”.

A brand is everything associated with an organisation—the organisation name, the product, the service, the organisation’s representative, the logo, the offer. It’s what the organisation stands for (in the defined product/service category), what it does, what it says, and how it looks. In sum, Read the rest of this entry »

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Innovation in service.. The Competitive Advantage

For businesses today, having a competitive advantage is critical, in terms of business operations. More and more brands have moved into having a ‘service based’ advantage in order to differentiate the ‘brand offer’. Across many categories, this is at times, tough to put in place. Tough, as its hard to identify or pin down the significant service offering or delivery which is unique to that brand itself and is sustainable enough for it not to be copied. Read the rest of this entry »

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It’s what THEY think a BRAND is….

Marketeers have, historically, communicated and delivered what they think and beleive is a good brand to the consumers. The driving source of this has been profitability. Along the way, a few have broken out of the pack, identified the true essence of consumer power, cultivated the same and grown strong and healthy brands. Read the rest of this entry »

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Video News

Wikipedia: Global Halal Market

The global Halal market value for trade in Halal foods is estimated at US$547 billion a year. This large market has created interest from food producing countries worldwide. In this respect, Malaysia has the edge in being recognized internationally as a progressive Muslim country, where it has the potential of becoming a major producer of Halal food products (Malaysia 3rd Industrial Master Plan). To realize this potential, apart from the commitment and support by the Government, the food-based Halal industries are shown to be focusing their efforts in producing and exporting Halal food products. The increasing awareness of Muslim consumers on their religious obligations is creating greater demand for halal food and other consumer goods. There are approximately 2 billion Muslims out of the 6.5 billion world population. Majority of the nations are in OIC member countries. The global Halal food market is on the threshold of major developments that hold the promise of rapid and sustained growth. With the Halal food market currently accounting for as much as 12% of global trade in agri-food products, major growth will generate growth opportunities throughout the agri-food industry. Many reports on the Halal market focus on meat, but products sold under the Halal label cover virtually every agri-food product plus non-food products such as cosmetics. For instance, a very wide range of products that labeling Halal in Malaysia is such as sauces, bottled water, tea, coffee and fruit drinks. Full article

Khayaal Theatre Co.

The New Marketing Frontier

The global Muslim population is approximately 23% of the world’s population and is a unique consumer segment in many ways:


  • In its ability in providing strong purchasing power.
  • In its socio-cultural identity that stems from Islam.
  • In its present day needs as a conspicuous consumer.
  • As consumers, many are increasingly making choices that reassert their identity as Muslims and respect their Ummah, the Qur’an, and sharia principles.
  • Many consciously seek out consumer products that are based on Islamic values.
  • They choose products and services that are in compliance with the Qur’an--from halal foods,financial services, to fashions that combine the latest trends in designing with Islamic principles of modesty and personal care products.

This uniqueness of the segment makes it a necessity for marketers to identify innovative strategic means to obtain brand usage from a Muslim consumer. In this, Daily Baraka is the ENABLER by being the bridge between the consumer and the marketer.

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